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Introducing A/B Testing for Email Campaigns in Overloop

Carina avatar
Shared by Carina • March 21, 2024

Hi there,

We're thrilled to announce the launch of the A/B testing feature for campaign emails.

You can now effortlessly create Version A and Version B of your email, and customize the elements you wish to test, and Overloop will handle the rest. Here are the key highlights of this update:

  • Effortless Integration: Whether you're creating a new campaign or optimizing an existing one, you now have the option to add a new Email A/B test step or enable A/B testing for an existing email.
  • Automated Prospect Assignment: Say goodbye to manual list splitting. Overloop automatically assigns prospects to different versions of your email, ensuring a randomized distribution for accurate testing results without any extra effort on your part.
  • Enhanced Reporting: Gain valuable insights into your campaign performance with comprehensive reports for both versions of your email A/B test. Track key metrics such as opens, clicks, replies, and more, empowering you to make data-driven decisions and optimize your campaigns for success.

Find more details on configuring the A/B test in our knowledge base.